Sports.ru
30.07.2025
“Central padel centre”
A review of padel’s growth in Russia named Moscow PDL at Luzhniki among Moscow’s leading venues.
View original article (RU) ↗
Management and development of premium
padel and tennis clubs
Moscow Padel Club Management joins projects as a specialist operator: from site assessment and coordination of court construction to operating models, teams, sales, service and full club management.
For investors, developers and owners who want a sports facility to function as a professionally managed business asset.
5
ways to engage: design, audit, advisory and management
360°
operating oversight: sales, service, sport,
CRM and finance
P&L
transparent economics and regular
reporting to owners
Premium
premium padel and tennis facilities
Club operating system
A premium club needs more than courts. It needs management.
Beautiful courts alone do not generate consistent bookings, repeat visits, sales, reliable service or sustainable economics.
We treat every club as an integrated operating system: enquiries, scheduling, front desk, coaches, CRM, P&L, service and regular reporting to the owner.
Court utilisation and scheduling
Sales and CRM
Customer experience
Teams and standards
Coaching and sports operations
Tournaments and community
Partnerships
Business economics and P&L
Legal and employment risks
Owner reporting
Project leadership
Daria Nazarova — sports facility operations
Responsible for launching, restructuring and managing the day-to-day performance of sports facilities: teams, service, sales, CRM, scheduling, sports operations, finance and reporting.
Her approach builds on hands-on operational experience at the Moscow PDL club in Luzhniki: overseeing facility readiness, recruiting staff, setting up sales and CRM, managing schedules, coaching operations, front-desk teams, finance and daily operations.
Master of Sport of Russia
sports expertise and first-hand
understanding of club operations
MBA, RANEPA
management, economics and
a systematic approach
RSUH · Public Relations
communications, product and
customer experience
A premium club is not sustained by its interiors. It is sustained by its system: people, service, data and daily management.
Operational accountability Club launches Sales and CRM Team and service Sports model Finance and P&L Owner reporting
Daria Nazarova
Managing Partner
Moscow Padel Club Management
Who we work with
For owners seeking a managed business asset, not just a sports facility
We work with people who see a club as a business — with sound economics, a team, service, sales, reporting and a clear management structure.
Investors
Looking to enter the padel or tennis market without an in-house operations team.
We provide the operating framework
Club owners
Running a club that is falling short on utilisation, profitability or management control.
We audit and restructure operations
Site owners
Holding land, premises or sports infrastructure that could become a viable club.
We develop a site-specific model
Multi-site owners
Operating several venues that need consistent standards, oversight, reporting and management processes.
We build a scalable system
Developers
Seeking a premium sports component for a residential, country club or private development.
We integrate sport into the project
Management companies
Looking for a specialist operator to take responsibility for sport, service and commercial performance.
We join as a specialist partner
Operational risk areas
Where sports facilities lose revenue, service quality and control
We address the whole club operating system, not isolated symptoms — from enquiries and court schedules to people, service, finance and owner reporting.
What happens at the facility
What we do
The owner personally handles day-to-day
operational decisions
We establish management accountability and remove
the need for constant hands-on intervention
The club is operating, but its financial
performance remains unclear
We introduce P&L reporting, financial
oversight and regular management reports
Court occupancy is inconsistent and
relies on walk-in demand
We optimise scheduling, sales, repeat
bookings and customer retention
Leads are lost, while CRM is missing
or used only nominally
We implement CRM, a sales pipeline,
lead tracking and manager oversight
Front-desk teams work without
consistent service standards
We establish standards for the customer
journey, service delivery and daily control
Coaches operate independently of
the club’s business priorities
We align coaching operations, schedules,
group sessions and the sports programme
Tournaments and community activities
happen sporadically
We build a sporting calendar,
tournaments, club events and partnerships
There is no consistent oversight
of managers and key staff
We implement KPIs, milestones,
management meetings and owner reporting
Legal, tax and employment risks
are overlooked
We incorporate legal, HR and
financial oversight
The facility looks premium but does not
operate as a managed business asset
We rebuild the club as a business system
with clear economics and accountability
Ways to engage
From site and court planning to full club management
We join at the stage you need: design, construction, diagnostics, audit, operational support or management.
01 — DESIGN
Court design and construction coordination
We assess the site, ground conditions, technical constraints, utilities, safety requirements and court layouts.
For new facilities, club expansions
or feasibility checks before investing.
02 — DIAGNOSTICS
Management diagnostics
A focused review of occupancy, sales, service, staff, finances, scheduling and performance gaps.
Clarifies the club’s current position
and the next management decision.
03 — AUDIT
Full operational audit
We review P&L, CRM, sales, schedules, teams, service, sports operations and reporting.
The result is a clear operating
assessment and a plan to address
priority issues.
04 — SUPPORT
Operational support
We help implement improvements and oversee club management, sales, CRM, service, tournaments and reporting.
For owners retaining their own team
while seeking external operating oversight.
05 — MANAGEMENT
Full facility management
We act as the club operator, taking responsibility for daily operations: people, sales, service, sports activities and finance.
For owners who want to step away
from hands-on operations.
The right model is determined after an initial discussion: technical involvement at the site stage, an audit of an operating club or full management of the facility.
Discuss your project
Flagship service
Discuss club management
Full management: when the owner steps away from daily operations
We operate the club and take responsibility for its day-to-day performance: people, sales, service, sports operations, court utilisation, finance and reporting.
Instead of a set of recommendations, the owner gets a functioning management system with clear responsibilities, milestones, regular reporting and transparent economics.
Under our oversight
- Club manager and team
- Front desk and service
- Sales, CRM and enquiries
- Schedules and court utilisation
- Coaching and sports operations
What the owner receives
- P&L and financial oversight
- Regular reporting
- Manager KPIs
- Implementation tracking
- A clear view of business performance
Full management is not consulting. It means taking responsibility for how the facility performs every day.
Sports facility management experience
Moscow PDL at Luzhniki
A representative project from our team’s management experience: the club grew from 8 to 18 courts, supported by operating management, staffing, service, sales, CRM, scheduling, sports operations and reporting.
8 courts at launch
18 courts after expansion
10 indoor courts
8 outdoor courts
This case is not about court numbers. It is about operational control.
Scaling a sports facility requires an operating system: team, sales, CRM, scheduling, service, sporting calendar, financial oversight and clear reporting.
Overseeing facility preparation and development
Building the administrative and management team
Setting up sales, CRM and enquiry handling
Scheduling, court utilisation and customer journey
Coaching operations, tournaments and the sports model
Financial oversight, P&L and owner reporting
This case illustrates the team’s practical management experience at the Luzhniki facility.
Independent coverage
Moscow PDL featured in city and sports media.
Russian media have highlighted Moscow PDL among the venues shaping Moscow’s emerging padel market.
Championat
05.08.2025
Moscow PDL featured in an editorial
guide to Moscow padel clubs
The publication covered the Luzhniki club, its facilities, training programmes and regular tournaments.
View original article (RU) ↗
The City · Moscow 24
06.05.2025
Moscow PDL included in a guide
to where to play padel in Moscow
The city guide highlighted the Luzhniki venue, its indoor and outdoor courts, training and tournaments.
View original article (RU) ↗The management approach of Moscow Padel Club Management draws in part on the team’s practical experience at Moscow PDL in Luzhniki.
Read full case study (RU) →
Management
Management standards for premium sports facilities
Discuss your project
Let’s talk about your club, site or sports facility.
Message us on Telegram or call us — no form is needed for an initial conversation.
Get in touch
A short message is enough to start a focused discussion.
Tell us the location, current project stage and key objective. We can then identify the right approach: launch, restructuring of an existing club or full facility management.
Location of your facility or site
New development or existing club
Number of existing or planned courts
Your main priority at this stage
Contact Moscow, 1V Beregovoy Proezd Euler Business Centre · Yandex Maps
Telegram is the easiest way to begin: you can share the location, site photos, court numbers and a short description of your project.
